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The strategic value of business advertising research

Title The strategic value of business advertising research
Year 1988
Author Quirk's Staff
URL http://www.quirks.com/articles/a1988/19880401.aspx?searchID=622320767&sort=5&pg=1
Journal Quirk's
Document Type Journal Article
Document Availability Full Text
Classification Advertising
Abstract The authors draw from a survey of ad research professionals to examine trends in business advertising research, including methods used, benefits received and problems encountered


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