| Title | The strategic value of business advertising research |
| Year | 1988 |
| Author | Quirk's Staff |
| DOI/ ID |
19880401 |
| URL | http://www.quirks.com/articles/a1988/19880401.aspx?searchID=622320767&sort=5&pg=1 |
| Journal | Quirk's |
| Document Type | Journal Article |
| Document Availability | Full Text |
| Classification | Advertising |
| Abstract | The authors draw from a survey of ad research professionals to examine trends in business advertising research, including methods used, benefits received and problems encountered |
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